Proudly

The brief

Proudly is a concept for a festival built around individuality, unity, and love — a space where diverse music, workshops, and community come together. The university brief was to develop a brand identity and campaign that could carry across both digital and physical touchpoints.

I designed the full visual identity and then applied it to posters, social media assets, and printed materials. The system needed to feel energetic and inclusive — bold enough for a festival, flexible enough to work at every scale from an Instagram story to a large-format poster.

Outcome

University project — full identity and campaign system across print and digital.