Brand, editorial, type. Based in Potsdam-Berlin.

For three and a half years I’ve been embedded in the marketing team at CLARK, a German insurtech. My work covered paid channel campaigns, illustrations, social media assets, and brand design under the CLARK Group umbrella — tight systems, real deadlines, real performance data.

Toward the end I leaned heavily into AI-assisted image generation and design workflows, and it became a specialty. Synthetic Character Design is the clearest expression of that — a complete character photo library built entirely with generative tools, directed as a design discipline rather than a novelty.

As a freelancer I’ve worked with companies in Latvia and Georgia: illustrations for Azry, and AI-generated content, packaging, illustrations, and magazine design for Foxelli Group.

I hold a Mediendesign B.A. from IU International University of Applied Sciences. Based in Potsdam-Berlin, and most at home inside identities, editorial grids, and illustration libraries where the rules and the craft both matter.