Canela
Visual identity, illustration, and cross-media design for a patisserie & coffee concept.
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The brief
Canela is a concept for a patisserie and coffee brand. The name means cinnamon in Spanish, and the university brief was cross-media design — build an identity that holds together across print, packaging, and screen.
We started with the logo and a bold red-and-pink palette, then developed a set of minimal black linework illustrations — characters carrying baguettes, balancing cupcakes, hugging pastries. Those became the connective thread across every touchpoint. The typography pairs Dirtyline for expressive headlines with Libre Franklin for body text, keeping things playful but legible.
The system extends from a printed menu and tote bags to origin-specific coffee packaging and a full website prototype. Everything is designed to feel handcrafted but structured — warm enough for a neighbourhood patisserie, sharp enough to scale.
In application
The menu uses the full illustration set alongside real product photography — characters interact with the food they’re listed next to. Dirtyline carries the section headers, keeping the same expressive voice across pastries, breads, drinks, and combos.
Outcome
University project — full cross-media identity system from logo to website. Designed with Antonia Wälde.